It is crucial to think about the best way to approach potential customers. If you receive an email from a business trying too hard to make a sale to you, then it is likely you would probably move on and delete that message. It’s much more natural to first make an introduction, get to know each other, form a relationship, and then let people decide whether they want to buy from you. Today, we’ll share how to build an email marketing funnel for your handmade business.
You can create a series of emails to build trust and grow a stronger relationship with potential customers in order to convert them into loyal customers. Learning how to build an email marketing funnel for a handmade business will be essential to the business’s success.
An email funnel serves as a roadmap to guide people through every step of the customer journey. From making introductions, to building interest, creating a connection, and to finally pushing for a sale. This sequence of emails is designed to create connections around your brand, and show your value so that your email subscribers get more excited and interested in making a purchase.
Email funnels are a big deal in the small business email marketing strategy. This is because the success rate for email funnels is so high. Therefore, not only is it important to learn how to build an email marketing funnel for a handmade business, but to understand why is it so effective. Learning how to implement email funneling into your handmade business will be essential to the success rate of your sales. Not only can it automate the process of your marketing efforts, but it can give your business fast and reliable conversion rates when done accordingly.
Compared to Facebook or Twitter, emails are 40 times more effective at acquiring new customers.
The number of emails you use in your funnel are going to depend on what you’re selling. However, generally speaking, you’ll use a minimum of 4 emails and a maximum of 7 emails. It’s important to find your sweet spot. Sending too little of emails will cause a failure of success to your email funneling strategy. On the other hand, if you are sending an overload of emails, your customers are likely to become agitated and unsubscribe. Thus losing new and loyal customers, and sales.
Email marketing tools for small businesses are very important to the success of your handmade business. Before getting started with email funneling, it’s important to fully understand what it is, and how it works. Essentially, an email funnel is a series of emails that guide someone through the motions of becoming a customer or taking the desired action to purchase from your business.
All of these types emails are in order to nurture the relationship between you and your potential customers. Plus, a great way to up-sell your products and build a network of loyal customers. Keep in mind that this is not a just one-time action. You need to keep the emails going to see results. Consistency is key.
To understand on a deeper level of how email funneling works, you must know the the 5 major stages a subscriber will move through. We have taken the liberty of outlining this process for you below.
Automated emails are a great way to provide tailored experiences for potential customers because they’re based on data about their behavior or actions. There’s no need to manually send out individual emails. Therefore, you’ll be saving time for other tasks when implementing email automation into your handmade businesses marketing strategy.
The biggest value of email automation is the ability to send relevant emails to the right people at the right time. If you link your CRM (customer relationship management) to an email marketing app, you can nurture subscribers effectively thanks to the data you will receive about their purchase history and behavior and actions towards your brand.
Automating email sending is easy thanks to email marketing tools and applications. The idea is simple; create a campaign and set up a trigger (a predefined event) that’ll activate automated sending when the event happens. Not only is this a great way to make easy sales, but it’s a huge time saver!
Do not, however, get carried away with email automation. It can begin to feel too robotic to your customers if overused. Remember that they want to feel that there is a real person behind your brand. This is essential to the relationship building process you must take with your customers.
The best part about email funnel is that you have control over the customer journey. It allows you to be more targeted because you’re sending messages directly to each person based on where they are in your funnel. Email funneling is not like social media where it can b hard to point out exactly which stage your audience is.
With email funnels, you can create an organized, targeted strategy that’s based on your target audience. Email automation and segmentation will make your content relevant to each of your subscribers, and they can be sent at just the right moment without you having done anything. The result of this is gathering new leads and earning more conversions.
An email marketing funnel, written well and executed timely, can be the key for success. Now that you understand how to build an email marketing funnel for a handmade business, you should implement this into your strategy for success. Email funneling should be a major component of your handmade business’s marketing efforts. It’s the platform that moves subscribers to the stage where they become first-time customers of your business, thus leading to brand loyalty and overall success of your handmade business.
Want to know more about how to build an email marketing funnel for a handmade business? Sign up for our newsletter below to receive exclusive handmade business insights and educational tutorials. Or sign up for the Inventora hobby plan to get started streamlining your handmade business today!
Are newsletters not your thing? We also give a brief rundown of our tips and educational hot takes on our YouTube channel and TikTok! You can find us on YouTube at InventoraHQ, or follow our educational handmade business TikTok at @nicolehandmade. Let us know your favorite way to engage with us in the comments below!